Who would have thought that our regular side-kick papad would one day be engulfed in brand craving- behold Lijjat Papad. The funny bunny who did it all with his tell-a-tale melody karrrramm kurrramm. Ads like this take you to time back when everything was simple, silly and goody goody. Ad industry moved quantum leaps after that, but the oldies had a charm of their own. The papad was nice too, crunchy with the right tinge of spicy pepper aroma.
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