Lijjat Papad : karrrraamm kurrraamm...

Who would have thought that our regular side-kick papad would one day be engulfed in brand craving- behold Lijjat Papad.  The funny bunny who did it all with his tell-a-tale melody karrrramm kurrramm. Ads like this take you to time back when everything was simple, silly and goody goody. Ad industry moved quantum leaps after that,  but the oldies had a charm of their own. The papad was nice too, crunchy with the right tinge of spicy pepper aroma.   

Vicco Turmeric : vicco turmeric nahi cosmetic...

Even in those days , the ads of Vicco had an old world rustic feel, not at all upsetting though infact a rather feel good theme, surprisingly it was time when ad content on Tv was slowly but steady maturing, ads were starting to rely on a wider fashion appeal, better content , much better video quality........between all this; out of the blue comes a Vicco turmeric ad, as if the makers of  the Vicco ad slept through the whole transformational phase, yet what was really intriguing was people took to it, i saw my mom overindulgingly buying Vicco cream, so were the others i knew , every store stacked it to the full, the point is it was selling like hotcakes, anyways bottomline it was a good ad, the jingle had its own feel, and all in all everything about Vicco seemed innately Indian.  

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Melody : itni chocolaty kyu hai???, melody khao khud jaan jao...

ahhh bull, i could not find the older "melody ad videos" but hey, this one's pretty good too. Hmmm Melody was something that has puzzled my generation for a long time now, it brought the world to a standstill when it dared to ask the unthinkable, " Melody itni chocolaty kyun hai" , Surely Einstein would have rolled in his grave when melody posed the world with this. Even to this day , its a question that renders people speechless...we pride ourselves on our worldy advacements, our quantum leaps of progresses, but soon as we bow down to take that leap of developments, a hand grabs us by the shirt, and asks " melody itni chocolaty kyu hai " kyu kyu kyu........Though we humans have very callously put this marvel behind us, avoiding like we always do, but everyone who grew up around my time, would agree that there can only be one answer to this age old wonder " melody khao khud jaan jao" he he ..........:-D